Across the years
Does the pattern hold?
As our client network grew, the pattern stayed consistent. In each year’s available records, the busiest quarter of open days brought in roughly 55–60% of recorded kiosk sales.
Carnivals. Fairs. Festivals. Attractions.
The Leader in
self-service
midway &
event ticketing.
On-site kiosks. Digital tickets
for rides, games & food.
Ticketing, handled. What’s next?
West Coast Amusements · Real partner installationTechnology built around your operation.Explore the digital edition
01 The people behind it
Built with the people
who run the show.
To our clients: thank you for the trust, the practical ideas, and every opening day we have shared.
A history you can see
They come back.
Season after season.
40+ events came back five years running.
20222023202420252026
The same fair, festival or attraction appears in all five years.
- 300+
- events in three or more years
- 500+
- events in two or more years
- 210M+
- live scans since 2022
- 50+
- partners, building for the long term
$1B+ in recorded event sales across Magic Money’s history and channels.
We count each returning fair or festival once in each group it qualifies for. Live scans include repeat use.
“It was the best decision we could have possibly made for our company.”
Sean Butler · then COO, Butler AmusementsCarnival Warehouse · May 24, 2024
“It gives us better data on what exact rides are really popular and which ones aren’t really being ridden anymore.”
Robbie Hauser · President, West Coast AmusementsMedicine Hat News · July 23, 2024
“We had two of our biggest years, and the accountability was so much more accurate”
Justin Jonas · Executive Director, San Angelo Stock Show & RodeoOn 2020–2021 operations · Carnival Warehouse, March 30, 2022
Original interviews in Carnival Warehouse and Medicine Hat News, published when these partners knew the company as Magic Money.
Meet our operating & event partners
Different routes. Different events. A shared commitment to making the next season better.
50 partner names
Amusement Attractions
Amusement Midway Providers
Amusements Of America
Anderson Midways
Badgerland Midways
Bartlebaugh Amusements
Blue Sky Amusements
Brass Ring Amusements
Brown's Amusements
Butler Amusements
C M Amusements
Campy’s Blue Star Amusements
Carnival Midway Attractions
Casey’s Rides
Classic Amusements
Cushing Amusements
D&J Amusements Inc.
Delaware Saengerbund Oktoberfest
Fanelli Amusements
Forest Park Miniature Railroad
G&S Shows
Heart O’ Texas Fair & Rodeo
Helm & Sons Amusements
Hildebrand Amusement Rides
Houghton Enterprises
Interstate Amusements
Iowa State Fair
LISKO Amusements
Lynam’s Amusements
Majestic Midways
Mitchell Brothers
Modern Midways
Mortimer Farms
Napa Town & Country Fair
Newton Shows
North Texas Fair and Rodeo
Paradise Amusements
Pa’s Pumpkin Patch
Russ Amusements Inc
Skelly’s Amusements
Skerbeck Entertainment Group
Snyder's Attractions
SoCal Rides
Spectrum Carnival
Sunshine Shows
Talley Amusements
Tri-State Fair & Rodeo
Triple T Amusements
West Coast Amusements
Wold Amusements
No partners match that name. Try another search.
Two Butler units share a name and run separately. Both are part of this roster. The November 2026 roster includes newly signed partners.
02 Across the map
Different places.
Different possibilities.
From major state fairs to community traditions. Admissions. Rides. Games. Food. Technology shaped around the way each event works.
45U.S. states
3Canadian provinces
51M+live scans
2026 documented activity
Documented minimums for 2026; review records through October 28. Repeat scans count.
Big names. Local favorites. Explore the fair directory.
Fairs where we’ve supported carnival and midway operations.
State fairs
- Alabama State FairAL
- California State FairCA
- Colorado State FairCO
- Iowa State FairIA
- State Fair of LouisianaLA
- Nevada State FairNV
- North Dakota State FairND
- Ohio State FairOH
- Vermont State FairVT
- Wyoming State FairWY
Regional fairs
- Big Sky Country State FairMT
- Cajun Heartland State FairLA
- Central Washington State FairWA
- Eastern Idaho State FairID
- Evergreen State FairWA
- Western Idaho FairID
County fairs
- Adams County FairCO
- Alameda County FairCA
- Baker County FairFL
- Becker County FairMN
- Brown County FairMN
County fairs, continued
- Burlington County Farm FairNJ
- Cache County FairUT
- Citrus County FairFL
- Clark County Fair & RodeoNV
- Coconino County FairAZ
- Dyer County FairTN
- Fort Bend County FairTX
- George County FairMS
- Gratiot County Fair for YouthMI
- Iowa County FairWI
- Klamath County FairOR
- Maricopa County FairAZ
- Monmouth County FairNJ
- Obion County FairTN
- Onslow County FairNC
- Pittsburg County FairOK
- Saratoga County FairNY
- St. Tammany Parish FairLA
- Turtle Lake Inter-County FairWI
- Washington County FairAR
- Washington County FairNY
- Washington County FairOR
- Winnebago County FairIL
- Yuma County FairAZ
Local fairs
- Acton FairME
- Belchertown FairMA
- Big Fresno FairCA
- Bloomsburg FairPA
- Blue Hill FairME
- Central Wyoming Fair & RodeoWY
- Cheshire FairNH
- Choctaw Indian FairMS
- Cloverdale Citrus FairCA
- Eastern Carolina Agricultural FairSC
- Fair Haven Firemen's FairNJ
- Farmington FairME
- Georgia Mountain FairGA
- Goshen Country FairPA
- Huron Community FairMI
- Martha's Vineyard Agricultural FairMA
- North Haverhill FairNH
- North Texas Fair & RodeoTX
- Our Lady of Peace Country FairNJ
- Page Valley FairVA
- Purchase District FairKY
- Red River Valley FairND
- Riesel FairTX
- Sioux Empire FairSD
- Stanwood-Camano Community FairWA
At some fairs, we worked with the midway operator or individual rides and games.
03 The guest journey
Buy. Collect.
Go enjoy the event.
Before opening, we help plan where guests buy, where they collect a wristband and where they enter.
- 01
Choose.
Buy a supported ride pass or credits, or redeem a supported advance purchase.
- 02
Collect.
The kiosk prints the wristband. Follow the fitting instructions and put it on.
- 03
Enjoy.
Scan at participating rides or other enabled locations. Staff are there when a guest needs help.
The questions people ask
“Guests put on their
own wristbands?”
Yes. We were cautious at first, too. In practice, we’ve found guests are more likely to fasten their bands too tightly than too loosely. Our team can help with fit and replacements.
The rule is clear.
Signs at both the kiosk and the rides say wristbands must be securely fastened. Guests quickly understand that a loose band means they cannot ride until the fit is corrected.
Can a family share credits?
Yes. Families can share credits for rides and games. An unlimited-ride pass is for the person wearing it.
Built to prevent wristband sharing.
We’re confident in the preventive safeguards we’ve developed from years of real-world use. Ask for a demonstration at our booth or by appointment. Detailed methods and supporting evidence are available under a nondisclosure agreement.
Fit guidance reflects our field experience. Staff remain available to help guests. Butler’s guest guide describes how to print a wristband and put it on.
04 Find your format
Your layout.
Your identity.
Choose the mix of stations and wraps that fits your operation. Plan for purchases and presale pickup together.
A smaller footprint.
More ways to place it.
Individual stations can fit entrances, walkways and the places guests naturally stop. Equipment is planned around your site, guest flow and service access.
One station. Or a whole ticketing stop.
Compact multi-station installations and long ticketing trailers serve different layouts.
“Our kiosk trailer is ready for business in 10 minutes each day”
Lynam’s Amusements representatives · Carnival Warehouse · January 16, 2026
Lynam’s ten minutes describes opening the trailer each morning after it’s in place.
Keep the box.
Change the experience.
Familiar outside. Self-service inside. Plan the equipment around the box your guests know.
Make it yours.
- 01 / Show us what you have.
Photos. Measurements. The way your crew works.
- 02 / Plan the fit.
Equipment, power, connectivity and access.
- 03 / Give it your identity.
Clear instructions. Your branding. Room to service it.
05 Getting started
A practical way
to get started.
Start with your busiest day. Tell us your ride count, event days, expected sales and presale pickup needs.
Use what you have.
A suitable ticket box can become part of the plan.
Start at your scale.
Singles and multiple-station arrangements serve different layouts.
Know the whole cost.
Ask for hardware, service fees, financing, connectivity and support responsibilities together. We’ll help plan the stations and guest flow, then put the costs in a specific proposal.
“It's going better than I ever expected.”
Bill Reiss · Founder & President, Blue Sky Amusements
On adopting Magic Money · Carnival Warehouse · April 16, 2025
The questions
before opening day.
Can guests still pay cash?
Yes, all our kiosks accept cash. We’ll work through the denominations, change policy and instructions for your equipment.
What about tickets sold before the event?
Supported presales can be redeemed at the kiosk for printed wristbands. Admission tickets can be scanned at the gate. We help make each pickup and entry point clear.
Can we use our existing ticket boxes?
Send photos and dimensions. We’ll review equipment fit, service access, weather protection, power and connectivity with you.
What will my crew do?
Help guests, handle exceptions, keep machines stocked and follow cash and opening procedures. Plan those jobs alongside the people you need on rides, games and elsewhere.
What if we need a new report or feature?
Bring the question. We’ll look at the data and existing tools, then agree whether the next step is analysis, configuration or a development project.
How do we get ready for opening?
Work through the guest flow, plans and prices, equipment and opening procedures. Make sure your crew knows what to do and where to get help.
Butler’s guest guide covers cash and presale pickup. Each event sets its refund and fee policies.
06 Iowa & Ohio
One workflow.
More possibilities.
Real partnerships. Shared stations. Technology that evolves with the operation.
Case study / A continuing partnership
Iowa State Fair
Independent midway service since 2017.
From cashier-led sales to shared self-service stations.
- 2017Cashier-led sales
The midway relationship begins.
- 2019Card kiosks
Unlimited-ride passes still redeemed by staff.
- 2023Wristband kiosks
Redeem weekday presale unlimited passes.
- 2025All wristbands
Credits join unlimited passes on wristbands.
Credits or unlimited rides.
The same stations.
The same stations.
Guests can use a shared set of kiosks instead of separate stations—and separate queues—for each product.
2026 / Scheduled offer
$1 offWeekday rides and games before 4 p.m.
Prices switch automatically for the offer, then return to regular pricing. Fewer manual changes; the same familiar scanning process.
“It’s second nature for this new generation of moms and dads to charge up their phones, they took to it instantly.”
“It works without a hitch, even though we’re working with many different ride operators.”
“Magic Money upgrades their systems to keep up with the technology changes each year and we benefit from those upgrades.”
“The transition was seamless. Customers are more used to the system today, so the change was not a stretch for them.”
Iowa State Fair guest offers and published fair interviews. The 2020 fair was canceled.
Case study / One workflow, more possibilities
Ohio State Fair
Midway technology that evolves with the operation.
A shared wristband workflow.
- OriginallyMixed stations
Cards for credits; wristbands for unlimited rides.
- ThenAll wristbands
Credits and unlimited passes from shared stations.
One set of stations.
Both ways to ride.
Both ways to ride.
The guest’s product choice no longer requires a different type of kiosk. Your team can plan one shared ticketing area.
2026 / Scheduled offer
$2Participating children’s rides
July 29 · 11 a.m.–2 p.m. Ride-specific prices switch automatically for the offer window. Attendants keep scanning; fewer manual price changes at the rides.
“…the real time figures from the midway and the simplicity of the dashboard was beyond expectations.”
“One key difference in the infrastructure was the introduction of Magic Money”
The midway operator
“Magic Money is the most beautiful platform for our industry.”
Mary Talley · Vice President, Talley Amusements · Amusement Today · Sept. 2026 · p61
Ohio State Fair special-days schedule and published fair and operator interviews.
07 Room to run the show
Let ticketing be
the easy part.
Running an event will always take work. Ticketing should give you more room to handle it.
Ready for your biggest day.
Useful on every other one.
Put your larger-event kiosks to work at smaller dates, too. Each station doesn’t need its own ticket seller. Keep a shared team available for guest help, supplies and cash handling.
- A manageable rush.
Plan stations and guest help around the busiest arrival periods.
- A smoother day.
As demand eases, the same stations stay available. The goal: walk up, buy, go enjoy.
- Room for what’s next.
With ticketing taking less attention, there’s more for your guests and your next idea.
North Texas Fair & Rodeo
A real rush.
Measured at the gate.
3,110
admission validations in one hour.
August 29, 2026 · 7–8 p.m. Central
Each bar = five minutes · zero baseline
315 in five minutes, 7:35–7:40 p.m. A daily total can hide the hour your plan needs to account for.
Recorded admission activity, not kiosk sales or measured wait times. To see how long guests wait, watch the line during the busiest arrival period.
Napa Town & Country Fair
Guest help stays part of the plan.
Guests can buy admission online and arrive ready to scan. Entry staff help them through; inside, kiosks handle carnival ride, game and unlimited-ride purchases.
“Hospitality ambassadors.”
How a visiting fair CEO described Napa’s entry team in a 2024 report to the Sonoma-Marin board.
More attention for the guest. Less of the day spent selling the ticket.
08 Timing is everything
What our experience
can tell you.
With 50+ partners and thousands of events over the years, we’ve seen patterns that can help you understand your own carnival.
The busiest quarter of open days
About 40 days.
More than half
the year’s money.
About 55% of the year’s kiosk and online sales came in on the busiest quarter of open days.
About 150 open days a year. Roughly 40 brought in more than half the money. That is only about a tenth of the calendar. Payroll, truck payments and shop work still come around on the other days.
About 40 busiest open daysAbout 110 other open daysThe rest of the year
A rounded picture of a 365-day year
Five biggest fairs
About 80 hours.
About 20% of the entire year’s kiosk and online sales came in during the busiest quarter of recorded operating hours at those five fairs.
Across the middle half of routes, it took about 50–130 hours and accounted for about 20–35% of annual receipts.
Before arrival
Move the purchase
ahead of the rush.
Across 50+ fairs, the typical online order was about 40% larger than a first kiosk purchase. Comparing the same ride plan narrowed the gap to about 5%.
Group averages and rounded trends. Individual results vary. Main figures use 2025 gross receipts, before refunds.
How to read these figures
The five fairs together brought in about 45% of the full year on average. Within those fairs, the busiest quarter of hours brought in about 55% of their receipts at the typical operator.
Group averages and rounded trends. Individual results vary. Main figures use 2025 gross receipts, before refunds. Historical comparisons use available records from 2021–2026 through October each year.
MagicTix figures summarize aggregated customer records. Public industry research provides additional context where cited. Each presale counts once. Read the print brochure for its figures and method references.
Open the print edition ↗09 One shared platform
One day.
A whole network at work.
Across the U.S. and Canada, in one operating day.
About 40active events in one day
Buy At the kioskCollect Presale pickupReload Keep enjoyingScan Across the midway
- 720,000+
- live scans
- 87,000+
- kiosk transactions
57,000+ purchases17,000+ reloads12,000+ presale pickups
Rounded network totals from the same operating day. Live scans include repeat use. Transactions include paid purchases, paid reloads and linked presale pickups.
Fairs
State, county and local. Big fairgrounds and hometown traditions.
Festivals
Neighborhood celebrations and festival weekends.
Seasonal
Short seasons with busy days. Ready when families arrive.
Year-round
Everyday destinations with a different rhythm.
Winter Fest OC · Butler Amusements
Different season.
A clear guest journey.
At Winter Fest OC’s 2025 holiday season, Butler Amusements supplied the midway rides. Guests used Butler’s Magic Money app and on-site kiosks for ride access.
Make clear what admission includes, what needs a separate purchase and where each ticket is used. Butler’s published instructions include Ticket Ambassadors. Plan where help belongs and how the crew handles exceptions.
Carnival Warehouse reported on Butler’s 2025 Winter Fest midway. The photograph comes from Butler’s archive.
Start with the visit
you’re selling.
- Admission
What gets the guest through the gate?
- Ride access
What is included, and what needs a separate purchase?
- Presale pickup
Where does the guest exchange a supported purchase for a wristband?
- Guest help
Where do fitting questions and exceptions go?
10 Plan the place
Where will it fit?
Where do I go next?
The crew has to place the wheel. A family just wants to find it.
Map Maker Pro
Start with the lot.
Lay out the rides, games and food stands against an aerial view. The Layout Editor puts dimensions and the lot in the same view; the list shows the footprint of each item, including game tents and food trailers.
It starts on the midway.
A model helps you work out where a ride fits. Maps and 3D-printed models make the layout visible for the whole team.
The ride-model photograph was digitally restored. The crew’s site plan and guest-guide preview show two different examples.
11 Checks to oversight
Every checkpoint.
Clear.
MagicInspections brings the scanner reference and matching office report into one story.
Fictional demonstration data · Figma-based scanner design reference
01 / On the scanner
02 / In the office
Open the matching report.
The same fictional ride, checkpoint, inspector and recorded comment.
Atlas Wheel · Ride ID 914 · Asset AW104
Report 285811 · Alex Morgan (Fictional Demo)
03 / Follow the recorded issue
See all ten checkpoints and the issue detail
12 What’s next?
Bring us
your next question.
A better guest experience takes coordination. We help the fair and carnival work through the details together.
Work through it together
How can we help?
- Bring everyone into the plan. Work with event committees and carnivals on security access, entrances and kiosk placement.
- Make the layout visible. Maps and 3D-printed models help work through where rides, kiosks and people fit.
- Review the next bid. RFP advice, when there’s no conflict of interest, can help explain the operation you’re proposing.
Help that takes different forms
What does your event need?
- Explain your costs. We built a fuel-cost analysis to help an operator explain rising costs, with clear assumptions.
- Build a clearer website. Ticket links, practical information and a clear next step.
- Make the graphic you need. A partner asked for a menu. We made one. Signs, menus and wraps are part of the help we can offer.
- Answer a new question. Bring a reporting need or feature idea. Work through the data and agree what to build next.
Analysis and design examples reflect work requested by partners.
Your partner in progress
Ticketing, handled.
What’s next?
Sales & new clients
Zack Enright CEO
Talk with Zack about using MagicTix and how it can fit your event.
zack@magictix.com (770) 651-8097Custom solutions & new ideas
Brian Meade President
Bring Brian your next idea, a custom project or a problem to solve.
brian@magictix.com (770) 501-2842Take the conversation with you.
The complete 32-page MagicTix brochure.